How do you define messaging at your company?
At my company, the term gets thrown around vaguely and broadly and while mainly owned by PMM, sometimes it is "owned" by Content or Enablement so it gets confusing. I'm curious how each of you define it and how you have successfully defined it more concretely, so that it is clear what Product Marketing owns when it comes to messaging.
1 Answer
Kelly Kipkalov
BILL Sr Director, Product Marketing • April 18
Anything by Trout and Ries (ancient, I realize), or April Dunford. April's 'Obviously Awesome' book is an quick and fascinating read, and while it focusses on positioning, good messaging falls out of great positioning. So start there and everything else follows!
405 Views
Top Product Marketing Mentors
Stephanie Kelman
Shopify Senior Product Marketing Lead
Sarah Din
Quickbase VP of Product Marketing
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jenna Crane
Klaviyo Head of Product Marketing
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Amanda Groves
Crossbeam Senior Director Product Marketing
Amanda Groves
Crossbeam Senior Director Product Marketing
Alissa Lydon
Dovetail Product Marketing Lead
Related Questions
How difficult it is to become a PMM after MBA without prior marketing experience? What can be done when companies ask for prior PMM experience?How do you differentiate your own products from one another but still show that they complete each other/are complementary?Do you use any specific frameworks for your messaging/positioning? If so, which and how does the process look like?What's the best way to ensure that messaging evolves at the pace of the company while still maintaining some consistency? Should I give up any hope of running a campaign that lives more than a few weeks?How do you get to creative, consistent and differentiated messaging?What is your advise for someone looking to transition from CRM Marketing to Product Marketing within an organization?