How do you view the distinction between brand marketing and product marketing?

I love this question because I came from brand marketing before. I like to think about it as the distinction between the promise and the proof. The partnership between th...

Brand marketing and product marketing perform very different roles in a company’s overall brand strategy, but when done well, they work together seamlessly to create a br...

Brand is promoting the company, while product is selling and promoting individual products/product lines. I've found that brand work is typically much more creative, wher...

Agree with Steve (Hi, Steve! 👋) and would like to add that there should be a push-pull relationship. Some good conversations to have with your brand marketers are around ...

I think the two are very tightly correlated -- both are storytellers by nature, but telling stories at different parts of the funnel. A simple way to think about it is th...