Treasure Data Director of Product Marketing • 1y
Interesting way to phrase this, but I like to use those as INPUTS for my messaging. Then I look at what am I trying to create messaging for? A solution/platform, new product pillar, or a launch? I like to have a "single source of truth" messaging docs both for the overall platform and each (seasonal) launch to start. From there, I build a messaging pyramid: Overview: What is the overarching solution and what it does For example: "MetaRouter is an enterprise-grade customer data collection and int ...Read More
2,808
Views
