How do you categorize your messaging, and what format do you apply for each category? Say release notes, feedback requests, beta testers requests
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Any suggestions on how to build and validate market driven messaging, versus the easier and more prevalent product/feature centric messaging?What are the specific tools and frameworks you use to create positioning and messaging?How do you manage messaging across various platforms and audiences so that all points of communication are consistent?What steps do you take to ensure your messaging is clearly communicating the value prop?How do you simplify technical jargon so that your audience understands it but not so much so as to lose its essence? What are the best tools you've used to map out differentiation?