Have you been at a company that did not understand the core purpose or value of product marketing? If so, how did you handle the situation?

Yes, and I think there's various levels of how it's been misunderstood. The key is understanding where the disconnect between what YOU see Product Marketing is and where ...

If a company doesn’t understand the value of PMM, it usually comes down to one of two things:You’re not creating enough valueYou’re not demonstrating the value you’re cre...

It is a challenge when a company doesn't understand the value that product marketing offers. Here are a few thoughts:1) Show vs. Tell: Results matter, so align on quick w...