Have you been at a company that did not understand the core purpose or value of product marketing? If so, how did you handle the situation?

It is a challenge when a company doesn't understand the value that product marketing offers. Here are a few thoughts:

1) Show vs. Tell: Results matter, so align on quick wins that you can own and showcase your results and learnings to the cross-functional team.
2) Find Your Champion: Typically, there is someone in the organization who does understand the value of product marketing, hence, why you were hired, so work with them to be an advocate as you gain further alignment among key stakeholders.

I could go into further detail, but I feel the points above are critical to win!