Have you been at a company that did not understand the core purpose or value of product marketing? If so, how did you handle the situation?
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 11mo
If a company doesn’t understand the value of PMM, it usually comes down to one of two things:You’re not creating enough valueYou’re not demonstrating the value you’re cre...
727 Views
Mastercard Director of Product Marketing | Formerly Miro, Dropbox, Demandbase, Autodesk, Oracle, • 1y
Yes, and I think there's various levels of how it's been misunderstood. The key is understanding where the disconnect between what YOU see Product Marketing is and where ...
1413 Views
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Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 1y
It is a challenge when a company doesn't understand the value that product marketing offers. Here are a few thoughts:1) Show vs. Tell: Results matter, so align on quick w...
739 Views