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How do you typically go about finding new PMMs for your team? Is it mostly recruitment based or do you search within your network?

I'm trying to break into a PMM role after 5 years of performance marketing and branding (1 of which was in a MM role with a heavy product focus). I'm unsure if I should spend more time networking or cold applying here in the Bay Area.
As a hiring manager, I try to balance referrals and recommendations within my network with candidates who apply directly to an open role from our careers page or job site...
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Bhavika Thakkar
Microsoft Sr. Director of Product Marketing & Growth- Copilot | Formerly Adobe, GoDaddy, Xero3mo
Networking is key and even more important when leaders hire for mid-senior roles. I always start with people in my network. I don't think having exact experience matters ...
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Dee Johns
Self Employed Product Marketing Leadership (Interim & Fractional) | Formerly Xero, Karbon, ApprovalMax3mo
From a hiring manager’s side, it’s rarely either networking or cold applications – it’s the combination that works.When I’ve hired PMMs, I usually start by asking my netw...
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