How do you typically go about finding new PMMs for your team? Is it mostly recruitment based or do you search within your network?

I'm trying to break into a PMM role after 5 years of performance marketing and branding (1 of which was in a MM role with a heavy product focus). I'm unsure if I should spend more time networking or cold applying here in the Bay Area.

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3 Answers

Product Marketing Career Path

Christy Roach

AirOps CMO • 6y

As a hiring manager, I try to balance referrals and recommendations within my network with candidates who apply directly to an open role from our careers page or job sites. If you just hire people that come from your network, you often miss out on quality candidates who bring diverse backgrounds and perspectives. I take recommendations from colleagues and connections seriously and always give them a phone screen, but I try to make sure I'm not only looking at the referrals I'm getting. That said ...Read More

2,517 Views
Bhavika Thakkar

Microsoft Sr. Director of Product Marketing & Growth- Copilot | Formerly Adobe, GoDaddy, Xero • 5mo

Networking is key and even more important when leaders hire for mid-senior roles. I always start with people in my network. I don't think having exact experience matters as much as mindset, product understanding and attitude to get things done. I've done a product role because someone took the chance in me knowing that I exceled at Product Marketing. Here's how I'd approach finding roles in adjacent functions- Since you come from performance marketing background, taking up roles in a data-orient ...Read More

1,547 Views
Dee Johns

Self Employed Product Marketing Leadership (Interim & Fractional) | Formerly Xero, Karbon, ApprovalMax • 4mo

From a hiring manager’s side, it’s rarely either networking or cold applications – it’s the combination that works. When I’ve hired PMMs, I usually start by asking my network if they know someone strong, mainly as a shortcut to trust and signal. But that’s never the whole picture. Some of the best PMMs I’ve hired came through cold applications, especially when they showed clear product thinking and curiosity rather than a “perfect” PMM CV. For someone coming from performance marketing, I’d focus ...Read More

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