What experiences and skillsets should an experienced 'generalist' marketer look to really profile and play up when applying and interviewing for a fully dedicated PMM role?
3 Answers
FullStory CMO • 4y
First I think a generalist needs to learn about the core pillars of product marketing. I have a post I’ve written about the four pillars of product marketing. I would rec...
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ESO Director of Product Marketing & Demand Generation | Formerly Fortive • 4y
At the risk of over-simplifying product marketing, you'll want to look for experiences that demonstrate some of the underlying skills to do three basic "jobs": Research:...
284 Views
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Honeycomb.io fmr VP Marketing • 4y
What PMM leaders are looking for in a candidate really comes down to 3 things. A deep understanding of the target audience. As a generalist marketer, you probably have u...
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