What experiences and skillsets should an experienced 'generalist' marketer look to really profile and play up when applying and interviewing for a fully dedicated PMM role?

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3 Answers

Product Marketing Career Path

Lindsay Bayuk

FullStory CMO • 4y

First I think a generalist needs to learn about the core pillars of product marketing. I have a post I’ve written about the four pillars of product marketing. I would recommend that a generalist marketer figure out how their experience has taught them about each aspect of product marketing and have specific examples to make the tie.

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Chris Glanzman

ESO Director of Product Marketing & Demand Generation | Formerly Fortive • 4y

At the risk of over-simplifying product marketing, you'll want to look for experiences that demonstrate some of the underlying skills to do three basic "jobs": Research: Find a situation where you've gathered the information yourself. Ideally this will include some first-party sources like customer interviews. This could be as simple a conversation at an event or social post comments. You'll also want to show that you can get information from different sources and make sense of it. A real-world ...Read More

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Jo Ann Sanders

Honeycomb.io fmr VP Marketing • 4y

What PMM leaders are looking for in a candidate really comes down to 3 things. A deep understanding of the target audience. As a generalist marketer, you probably have used a variety of tools - Hubspot/Marketo, analytics tools, virtual event platforms, etc. You are more likely to get a PMM job at one of those companies because you literally are their target audience. Great messaging/positioning/writing skills. Highlight web pages, blog posts, emails that showcase your skills. Include data to sh ...Read More

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