What are the best resources to stand me out as a Product Marketing Lead role after being a PMM for a while?

This is a paradox of career advancement: as you move up in your career, the skills that got you promoted aren't always the skills you need to be successful at the next level. The good news is that you'll need all the IC PMM knowledge and skills you've developed when you become a leader. No doubt you'll be training and helping earlier career PMM's get up to speed and grow, you'll need to know what needs to get done to make sure the most important work stays on track and invariably you'll have to ...Read More

I love this question! The best resources to stand out in a Product Marketing Lead are anything you can demonstrate that tell your story in a memorable way. When hiring, I prefer candidates that go the extra-mile to show their experience with visual portfolios that highlights their big and quantifiable wins. 1. Did you launch a product - show me your messaging and sales metrics; 2. Did you speak at an event - show me topic and audience; 3. Did you enable sales - show me sales velocity improvement ...Read More

If you’re not yet in the PML role: Start by reviewing your company’s career ladder or leveling guide. Write your self-review or performance summary as if you’re already operating at the next level. Your goal is to make it obvious you’re ready before you ask for a promotion. If you’re already in the role and want to level up: Start thinking like a GM or CMO. You’re not just running campaigns — you’re owning a business. Know your portfolio’s performance — pipeline, win rates, churn, adoption. Cont ...Read More

What does "Product Marketing Lead" mean at your company? Titles aren't the same everywhere, so it's important to understand the expectations your manager and your company have for you in this new role. As I interpret "Lead," that probably means you're in charge of something holistically--a product, a feature, a launch. How are you communicating your work and your successes to your manager, team, and department? Are you regularly sharing out the work you're doing, what you've learned, how you're ...Read More