Inngest Head of Marketing • 2y
Not segmenting insights appropriately. If you’re leaning too heavily on what your biggest customers want, or what an industry report of c-suites says, but haven’t organized those insights according to your ICP, target personas, and unique buyer journey, you may over-rotate your roadmap and campaign strategy.
AlphaSense Senior Director, Solution Marketing | Formerly Procore, Motive • 4y
Focus on exactly what you're trying to achieve on the end goal for the market research. Often times inadequate questions in the survey results into poor results. Often times I see these following problems during the market research phase: 1. Inaccurate data and results - because you don't know what you're looking for, the results are often not fantastic. Not keying in on the right questions initially to test the hypothesis leads to results that are then bland and general. In order to remedy this ...Read More
HiredScore Head of Product Marketing • 3y
Research is one of the most critical components of strong positioning and messaging. The most common mistake I see is that organizations approach research with a forgone conclusion. Research should be exploratory. It's something we can learn from. Organizations who conduct research purely to reinforce their beliefs are yelling into an echo chamber.
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Product Marketing Leader (Microsoft / DigitalOcean / Sourcegraph / Confluent)
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