What tools do you use for qualitative/VOC research or do you rely on good old fashioned interviews?
1 Answer
Nothing really beats just talking to people. There are tools out there like UserInterviews if you are trying to walk customers through product to get feedback, but if you are just looking to get insights, a zoom call interview is always a great way to do qualitative research. What is helpful is recording these sessions and using transcripts for analysis
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