What tools do you use for qualitative/VOC research or do you rely on good old fashioned interviews?
2 Answers
Nothing really beats just talking to people. There are tools out there like UserInterviews if you are trying to walk customers through product to get feedback, but if you...
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ServiceNow Director of Product Marketing • 1y
Focus groups and customer interviews are the optimal tools for voice of the customer research. We do leverage Qualtrics for specific survey feedback. It is critical to ve...
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