What tools do you use for qualitative/VOC research or do you rely on good old fashioned interviews?
1 Answer
Nothing really beats just talking to people. There are tools out there like UserInterviews if you are trying to walk customers through product to get feedback, but if you are just looking to get insights, a zoom call interview is always a great way to do qualitative research. What is helpful is recording these sessions and using transcripts for analysis
584 Views
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Katharine Gregorio
Adobe Sr Director of Product Marketing, Creative Cloud
Susan "Spark" Park
Monzo Director of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Jackie Palmer
ActiveCampaign VP Product Marketing
Alissa Lydon
Dovetail Head of Product Marketing
Natala Menezes
Dialpad Vice President Product Marketing
Sarah Din
Quickbase VP of Product Marketing
April Rassa
Clari VP, Solutions Marketing
Related Questions
How do you approach creating personas? Do you have personas that the business-at-large uses versus personas just for launches? How often do you create/refresh the two?How do you know if you can extend your brand with new products or verticals?What types of market research should Product Marketers conduct for their teams?I work for an early stage professional services app startup. How should i think about conducting market research, given our space?How do you measure and communicate progress for your analyst relations program, when it can sometimes take a couple years to see results?How would you help your product or solutions marketing team overcome lack of data access and finding ways to collect that data for validation?