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How do you ensure your research is inclusive and representative of the audience you serve?

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2 Answers
  1. Sherrie Nguyen (she/her)

    Indeed Director of Product Marketing • 3y

    As a leader for Indeed's Parents and Caregivers Inclusion Resource Group, I have to talk about this topic! There are a couple ways to approach this.  1. Add self-identifying optional fields so you get a better picture of your audience's demographics. This can be useful for a survey and can be anonymized through graphs and charts that slice data by race, gender, veteran status, etc. 2. For more personal qualitative research such as focus groups, 1:1 interviews, etc. you may have to create specifi ...Read More

    1,156 Views
  2. Jennifer Kuvlesky
    Jennifer Kuvlesky

    Snow Software Director of Product Marketing • 3y

    This one is tough because it is a lot easier to speak to people you have a relationship with than total strangers! We speak to our customers a lot but they are biased with how we solve their problems. We can also rely on speaking with 'friendly' customers and avoid speaking to customers who are not so happy with us.  Without speaking to people we don't know, we won't get to learn about perspectives of solving a particular problem, and we may fail to learn about other problems that need to be sol ...Read More

    566 Views
  3. Rachel Cheyfitz
    Rachel Cheyfitz

    Visual Layer S.Director of Product Marketing | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet,Coro • 3y

    Start by defining your target audience and ensuring that your research methods and sample size are appropriate for the population you are studying. This may involve working with a market research firm or consultant to help you design and execute your research. Use a variety of research methods, such as surveys, interviews, focus groups, or online panels, to gather data from a diverse range of participants. This can help ensure that you are capturing a broad range of perspectives and experiences, ...Read More

    250 Views

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