Splunk Sr. Director, Product Marketing - Observability • 1y
I shared a similar response to a separate question, but positioning is such a nebulous and somewhat vaguely understood topic by product marketers and product managers, that I'd love to help. Here are the 5 main inputs I think about when defining positioning: Market Category – the space in your customer's mind where your company and/or product fits. This is the frame of reference for your buyers. Target Audience – your ideal customer profile + the buyer personas and user personas who are a good f ...Read More
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