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Dee Dee Wolverton
Product & Instructor Marketing, Director at Udemy December 15
Tactically, you can apply the learnings in pretty much any way - from sourcing to targeting. However, in many case, you'll want to make sure other teams are aware of this information so that they can
Morgan Molnar
Director of Product Marketing, Global Insights Solutions @ Momentive at Momentive (SurveyMonkey) | Formerly SurveyMonkey, NielsenMarch 23
Here is where market research can and should fit into the GTM life cycle: Exploration / business case justification: Market sizing; TAM analysis Market trends analysis Usage & Attitudes study (i
Desiree Motamedi
VP Global Head of Product Marketing at Shopify November 16
Google did a great job with this as they are rigorous when it comes to alphas, betas, and general availability. They conduct regular market research through the different stages. To get the signal tha
Sophia (Fox) Le
Product Marketing at Glassdoor September 27
From my, Patti (Head of Consumer PMM) and Bonnie’s (Head of Market Insights) point of view, a successful GTM launch requires early PMM/market research involvement in the product development lifecycle.
Daniel Palay
Head Of Product Marketing at 3Gtms March 30
The part I am most experienced with is the business case justification. Indeed, I tend to build business case justifications and personas into a single narrative in order to make my story lines speak
Alissa Lydon
Head of Marketing at LEVEE | Formerly Mezmo, Sauce LabsApril 27
I think with anything you do in Product Marketing, you first have to understand what your goals are to avoid being completely consumed by the task at hand. This includes understanding who your audienc