Could you share best practice tips for integrating market research into various stages of GTM, from business case justification through to launch readiness and post-launch adoption?

Tactically, you can apply the learnings in pretty much any way - from sourcing to targeting. However, in many case, you'll want to make sure other teams are aware of this information so that they can

Here is where market research can and should fit into the GTM life cycle: Exploration / business case justification: Market sizing; TAM analysis Market trends analysis Usage & Attitudes study (i

Google did a great job with this as they are rigorous when it comes to alphas, betas, and general availability. They conduct regular market research through the different stages. To get the signal tha

From my, Patti (Head of Consumer PMM) and Bonnie’s (Head of Market Insights) point of view, a successful GTM launch requires early PMM/market research involvement in the product development lifecycle.

The part I am most experienced with is the business case justification. Indeed, I tend to build business case justifications and personas into a single narrative in order to make my story lines speak

I think with anything you do in Product Marketing, you first have to understand what your goals are to avoid being completely consumed by the task at hand. This includes understanding who your audienc