FICO Sr Director Strategy & Pricing • 3y
The price is traditionally based on two things: How much value the thing is or has created How much the provider splits that value capture with the customer Some strategies say minimize #2. That would be Google Ads (take a small slice of a huge pie). Other strategies say maximize #2. That would be Warner Bros. Studios (take a bigger slice for the risk of fronting cash on a blockbuster movie). I weirdly view those two levers as independent (you can measure #1 somewhat objectively within a range, ...Read More
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