How are pricing and perceived value of a product related?
2 Answers
FICO Sr Director Strategy & Pricing • 3y
The price is traditionally based on two things: How much value the thing is or has created How much the provider splits that value capture with the customer Some strate...
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Uber Director, Global Head of Rider Product Marketing | Formerly Lyft, Hims & Hers, American Express • 3y
Price acts as a huge quality signal. One of my favorite studies on the subject is one done by Professor Dan Ariely. He had a hypothetical painkiller he called Veladone Rx...
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