How are pricing and perceived value of a product related?
2 Answers
FICO Sr Director Strategy & Pricing • 3y
The price is traditionally based on two things: How much value the thing is or has created How much the provider splits that value capture with the customer Some strate...
1141 Views
Uber Director, Global Head of Rider Product Marketing | Formerly Lyft, Hims & Hers, American Express • 4y
Price acts as a huge quality signal. One of my favorite studies on the subject is one done by Professor Dan Ariely. He had a hypothetical painkiller he called Veladone Rx...
1069 Views
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