How many price points and packages should I offer customers?
5 Answers
FICO Sr Director Strategy & Pricing • 3y
There's no hard and fast rule here (ugh the "it depends" answer). In truth it's a function of your product maturity, your buyer's sophistication, and use case differenti...
2057 Views
Uber Director, Global Head of Rider Product Marketing | Formerly Lyft, Hims & Hers, American Express • 4y
While there’s no perfect answer here, there can be too much of a good thing. Behavioral economics research has shown that we tend to have a hard time deciding from a lar...
1751 Views
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Airtable Senior Director, Product Marketing • 3y
3 or 1. Please don't do more. Getting customers to spend money on your product is hard, don't make it harder by giving them too many options. Three is easy, standard, and...
1894 Views
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 3y
If you have a relatively simple product, you don't have to offer a lot of packages. But if you have the ability to do different packages because you have enough features ...
544 Views
Kajabi VP Product Marketing & Lifecycle • 3y
There is no one correct answer to this, unfortunately. There isn't a perfect number of pricing tiers that will unlock growth, but some research has been done that you can...
683 Views
Related Questions
How do you define your ICP attributes when serving multiple markets, segments, varying levels of price sensitivity where typically the buyer profile is the same?What is your approach to a new feature launch and how to price & package it in relation to existing plan tiers? What are some best practices when implementing a price increase rollout? Which pricing research methodology have you found to be most useful?How do you plan for and adjust pricing/packaging when product teams deploy weekly/monthly? When you make the decision to lower the price of a product, how do you address that change with existing customers (those who have paid the higher price)?