How many price points and packages should I offer customers?
5 Answers
FICO Sr Director Strategy & Pricing • 3y
There's no hard and fast rule here (ugh the "it depends" answer). In truth it's a function of your product maturity, your buyer's sophistication, and use case differenti...
2053 Views
Uber Director, Global Head of Rider Product Marketing | Formerly Lyft, Hims & Hers, American Express • 3y
While there’s no perfect answer here, there can be too much of a good thing. Behavioral economics research has shown that we tend to have a hard time deciding from a lar...
1747 Views
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Airtable Senior Director, Product Marketing • 3y
3 or 1. Please don't do more. Getting customers to spend money on your product is hard, don't make it harder by giving them too many options. Three is easy, standard, and...
1892 Views
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 3y
If you have a relatively simple product, you don't have to offer a lot of packages. But if you have the ability to do different packages because you have enough features ...
542 Views
Kajabi VP Product Marketing & Lifecycle • 3y
There is no one correct answer to this, unfortunately. There isn't a perfect number of pricing tiers that will unlock growth, but some research has been done that you can...
682 Views
Related Questions
Which pricing research methodology have you found to be most useful?How do you plan for and adjust pricing/packaging when product teams deploy weekly/monthly? What is your approach to a new feature launch and how to price & package it in relation to existing plan tiers? How do you define your ICP attributes when serving multiple markets, segments, varying levels of price sensitivity where typically the buyer profile is the same?What are some best practices when implementing a price increase rollout? What have you seen work best for how to create messaging behind the reason for price increase? Is it features? Is it the underlying value? Other?