I would love to take classes on pricing and strategy. Any recommendations? These can be multi-week long classes as well as day long seminars. I am senior product marketing professional looking to strengthen my skill set.

Answer

4 Answers

Pricing and Packaging

Jonathan Brandon

Kong Senior Director of Pricing and Packaging • 5y

Me too! I was, uh, lucky enough to study Economics in college then spend 15 years in the financial services industry. This gave me a really solid background in research and quantitative analysis. While I haven't taken it, I have heard excellent things about the Reforge Monetization + Pricing course. Many things can be learned outside of class. Here's a super condensed list of reading material I highly recommend. They're not all directly related to pricing & packaging, but have informed how I ...Read More

1,505 Views
Chris Mills

Wrike Vice President Product Marketing / GTM • 6y

The Professional Pricing Society (PPS) offers courses and a formal certifcation program - Certified Pricing Professional (CPP). https://pricingsociety.com/pages/cpp Their course offerings include topics like: Core Pricing Skills Best Practices in Pricing Analytics Value Based Pricing and Value Modeling \ Best Practices for Pricing Execution Pricing and Corporate Strategy ... (and a bunch of others) Pramatic Institute (formerly Pragmatic Marketing) also offers Pricing courses (https://www.p ...Read More

1,704 Views
Vanessa Sorenson

SecurityScorecard Senior Product Marketing Manager • 8y

I personally really enjoy the Pragmatic Marketing courses. They just debuted a pricing course not too long ago that I thought was pretty interesting. I highly recommend any of their courses!

https://www.pragmaticmarketing.com/

716 Views
Ajit Ghuman

Twilio Former Director of Product Management - Pricing & Packaging, CXP | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.com • 4y

Hi There, When I was in your position trying to get my mind around Pricing, I faced the same challenge. I do not think there is a decent course on software pricing out today - they are either too theoretical or too much about analytics models. I do however refer to Tom Tunguz's blogs and articles for his simplicity and clarity on the topic of pricing. You might want to read my book on the topic, linked here . Finally, if I get enough interest/demand I might run a course myself in the next qu ...Read More

772 Views