I would love to take classes on pricing and strategy. Any recommendations? These can be multi-week long classes as well as day long seminars. I am senior product marketing professional looking to strengthen my skill set.

Hi There, 

When I was in your position trying to get my mind around Pricing, I faced the same challenge. 

I do not think there is a decent course on software pricing out today - they are either too theoretical or too much about analytics models. 

I do however refer to Tom Tunguz's blogs and articles for his simplicity and clarity on the topic of pricing. 

You might want to read my book on the topic, linked here .

Finally, if I get enough interest/demand I might run a course myself in the next quarter. Please indicate your interest in this form . 

Me too! I was, uh, lucky enough to study Economics in college then spend 15 years in the financial services industry. This gave me a really solid background in research and quantitative analysis. While I haven't taken it, I have heard excellent things about the Reforge Monetization + Pricing course.

Many things can be learned outside of class. Here's a super condensed list of reading material I highly recommend. They're not all directly related to pricing & packaging, but have informed how I think and should be understood, especially from the perspective of PMM:

• The Strategy and Tactics of Pricing, Thomas Nagle
• Monetizing Innovation, by Madhavan Ramanujam
• To Sell is Human, Daniel Pink
• Payoff, Dan Ariely
• Never Split The Difference, Christopher Voss
• Obviously Awesome, April Dunford

Also, read the content from Patrick Campbell (Price Intelligently), Lincoln Murphy (SixteenVentures ), and Kyle Poyar (OpenView ) and listen to Zuora's Subscribed podcast

The Professional Pricing Society (PPS) offers courses and a formal certifcation program - Certified Pricing Professional (CPP).  

https://pricingsociety.com/pages/cpp

Their course offerings include topics like:  

• Core Pricing Skills 
• Best Practices in Pricing Analytics 
• Value Based Pricing and Value Modeling \
• Best Practices for Pricing Execution
• Pricing and Corporate Strategy
• ... (and a bunch of others)

Pramatic Institute (formerly Pragmatic Marketing) also offers Pricing courses (https://www.pragmaticinstitute.com/courses/price). Analyst/Advisory firms like SiriusDecisions (now part of Forester) also offer pricing courses (https://siriusdecisionslearning.com/products/pricing-packaging-siriuspathway). Also, most business schools offer courses in pricing that may be available to non-full-time students.  

I personally really enjoy the Pragmatic Marketing courses. They just debuted a pricing course not too long ago that I thought was pretty interesting. I highly recommend any of their courses!

https://www.pragmaticmarketing.com/