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4 Answers
Ajit Ghuman
Ajit Ghuman
Twilio Director of Product Management - Pricing & Packaging, CXPFebruary 24
Hi There,  When I was in your position trying to get my mind around Pricing, I faced the same challenge.  I do not think there is a decent course on software pricing out today - they are either too theoretical or too much about analytics models.  I do however refer to Tom Tunguz's blogs and ar......Read More
570 Views
Jonathan Brandon
Jonathan Brandon
Intercom Head of Monetization & Pricing StrategyDecember 3
Me too! I was, uh, lucky enough to study Economics in college then spend 15 years in the financial services industry. This gave me a really solid background in research and quantitative analysis. While I haven't taken it, I have heard excellent things about the Reforge Monetization + Pricing cour......Read More
1201 Views
Chris Mills
Chris Mills
Wrike Vice President Product Marketing / GTMApril 8
The Professional Pricing Society (PPS) offers courses and a formal certifcation program - Certified Pricing Professional (CPP).   https://pricingsociety.com/pages/cpp Their course offerings include topics like:   * Core Pricing Skills  * Best Practices in Pricing Analytics  * Value Based ......Read More
911 Views
Vanessa Sorenson
Vanessa Sorenson
SecurityScorecard Senior Product Marketing ManagerDecember 8

I personally really enjoy the Pragmatic Marketing courses. They just debuted a pricing course not too long ago that I thought was pretty interesting. I highly recommend any of their courses!

 

https://www.pragmaticmarketing.com/

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Christy Roach
Christy Roach
Airtable Senior Director, Portfolio & Engagement Product MarketingDecember 27
A lot of great content in the market, specifically on Sharebird and PMM groups. I’ve also learned a lot by meeting up and talking pricing with folks across product, PMM, and finance who work on pricing to swap stories and get their insight. Do a lot of digging online about how your competitors an......Read More
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Akshay Kerkar
Akshay Kerkar
Stripe Head of Product Marketing, Emerging ProductsAugust 4
Pricing is both tough and is not one-and-done - it has to be refreshed over time. While you can use research to figure out initial pricing for launch (see one of my other answers for details on figuring out willingness-to-pay (WTP)), you will need to reevaluate pricing over time to see how it nee......Read More
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Ajit Ghuman
Ajit Ghuman
Twilio Director of Product Management - Pricing & Packaging, CXPFebruary 24
It's become a trend today to publish pricing pages, 75% of companies do. But this is by no means a virtue. The following is an excerpt from my book, Price To Scale. "When you have a large market with a high degree of homogeneity, it is feasible to emulate other SaaS companies and publish the co......Read More
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Tamara Grominsky
Tamara Grominsky
Kajabi VP Product Marketing & LifecycleSeptember 14
Pricing and packaging is such an exciting area of product marketing, I'm thrilled to hear you're going to dig into it! Here are some of my favourite resources: * Price Intelligently/Profitwell blog - https://www.profitwell.com/recur/all/tag/pricing * Handbook on the Psychology of Pricing......Read More
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Jonathan Brandon
Jonathan Brandon
Intercom Head of Monetization & Pricing StrategyDecember 3
Assuming you have a clear strategy, it always comes down to understanding your ideal, target customers. When going from a single product to multiple, you need to figure out who it's for, what drives value, and how you plan to charge. We have a set of richly detailed buyer personas at Intercom tha......Read More
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Chris Mills
Chris Mills
Wrike Vice President Product Marketing / GTMApril 9
This is one of the more complex areas of rolling out a new pricing model. It's important to make sure that you understand the impact of any of the pricing changes to existing customers. Are you changing any capabilities that are available to them? Are you giving them more? Generally, you shouldn'......Read More
701 Views