Sharebird

What potential risks or pitfalls does one need to know before starting a pricing overhaul?

Answer
2 Answers
  1. Christy Roach
    Christy Roach

    AirOps CMO • 3y

    Where to start! Here are some heavy hitters: Enabling your team is as important as every other step of planning: Pricing and packaging is vital for your customer-facing teams to know and be resourced around. Usually, one training meeting isn’t going to cut it so make sure you adequately prep for that Just because the change impacts a small % of customers doesn’t mean it won’t still be painful: I’ve been in situations where we’ve felt fine since we’re deprecating a feature that only his 1% of our ...Read More

    935 Views
  2. Tamara Grominsky
    Tamara Grominsky

    Kajabi VP Product Marketing & Lifecycle • 3y

    This will vary business by business based on your market position, your target customer profile, your go-to-market motion, and more. But in general, I usually highlight a few areas of concern for folks to be aware of before they jump into a pricing project: Don't do everything alone. Pricing touches almost all parts of the business, and it's important to form a cross-functional stakeholder group to help guide the pricing overhaul. You still need one person to hold accountability, but it's best w ...Read More

    1,317 Views

Related Ask Me Anything Sessions

Top Product Marketing Mentors