How big is your product marketing team and what does everyone do?
SurveyMonkey Director of Product Marketing | Formerly Apple • 1y
We have 9 product marketers split across two teams that collaborate closely. Broadly, my team of 5 (including me) is responsible for new product and feature GTM targeting...
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We are growing our product marketing team, and I'm wondering how to structure the roles and work for a team of three.How do you update stakeholders, and the company as a whole, on the recent activities and achievements of product marketing? What has worked well (or not) when positioning your product marketing team within a larger marketing org?Does your product marketing team have a Commercialization Manager in the group?What's the best way to articulate Product Marketing's value to other *marketing* teams where there may be duplication of work?How do you measure success of each product marketing team member?