When building a team, how would you ideally split responsibilities? By product line? By PMM function (CI, enablement, GTM, etc)?
Samsara Former Sr. Director | Head Of Product & Partner Marketing • 3y
DO IT ALL -> FUNCTIONAL -> BY PRODUCT -> GRID It depends on the size of your team and the maturity of the company. Typically what I have seen is that - With...
2115 Views
Morningstar Head of Marketing, Enterprise Solutions | Formerly CaptureX, Medline Industries • 3y
I love this question – and I am going to take a different approach to my answer here. One of the things I think product marketers can struggle with is responsibility vers...
1511 Views
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Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 3y
My ideal PMM team is split on both dimensions. There are vertical PMMs who are aligned by product/segment/audience. Then there are ‘horizontal’ PMMs who lead launches, CI...
815 Views
PMM Org design really depends on a few different variables. You want to consider: the maturity of your product You GTM strategy How your cross-functional teams are struc...
517 Views
Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 3y
In my own experience as an individual contributor as well as a leader of a pmm team, I've consistently had better results when pmm is divided by product line rather than ...
536 Views
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 3y
A bit of both. My ideal PMM sqad has a set of core product marketing folks that are organized by product line. In addition to core product marketing, my team owns custome...
519 Views
Meta Product Marketing, Reality Labs | Formerly Sprinklr, YuMe • 2y
This is a great question and I would say one that depends entirely on what your product line is comprised of. Larger SaaS with multiple products: For a larger company tha...
1989 Views
ServiceNow VP, Product Marketing - CRM • 2y
I've found aligning to key stakeholders is the most bullet proof option. There are many different variations but here are the ones that I've seen work most often:Core PMM...
1156 Views
Diageo Head of Tequila Portfolio • 2y
I won’t say there is an ideal way to split responsibilities, it will depends on a number of variables related to the current situation of your company (size of the compan...
2544 Views
Related Questions
How do you blend and separate responsibilities between interrelated marketing roles like Product Marketing, Growth Marketing, Sales Enablement, and Content Marketing?If you had to build out a team of PMMs from scratch, how would you organize your team and which roles would own what? What's the best way to split up responsibilities in a Product Marketing team within an Enterprise company? How do you build a high functioning product marketing team? How do you structure responsibilities?What are some of the challenges your product marketing team has faced collaborating with other teams and how have you overcome them?What does your product marketing team org structure look like?