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When thinking about adding new talent to your team, how do you structure focus areas like Customer lifecycle stage, Persona, Areas of the product and Functional expertise?
We only have one product at HoneyBook but PMM does a lot of different things, ie, lifecycle marketing, research, competitive, feature launches, etc.
All related (43)
Head Of Product Marketing at HubSpot | Formerly Salesforce, IBM, Silverpop, Blackboard • March 7
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Head of Product Marketing at Benchling | Formerly ExactTarget (Salesforce Marketing Cloud), Zendesk, Slack, Salesforce • May 19
How do you retain good talent, especially when Product Marketing role are in such high demand across the industry
How do you build a business case to quickly grow a product marketing team? What metrics do you look at to make sure you're driving ROI for the business overall?