When thinking about adding new talent to your team, how do you structure focus areas like Customer lifecycle stage, Persona, Areas of the product and Functional expertise?

This will vary from company to company depending on what industry you’re in, the make-up of your product portfolio, what your go-to-market and sales strategy looks like (...

This is a fun question! I'd say you want to typically start with the Product first. If you have overlap, meaning one persona often purchases multiple products (especially...

Ooo this is a great question. And I have a great answer - it depends! In all seriousness - I've long been a believer that there's no perfect model for a PMM team, it rea...

Perhaps similar to HoneyBook, Truework has one core platform, but the fit within different industry verticals is completely different. Different features are the key sell...

The foundations of a strong Product Marketer are going to look and feel a lot like the foundations of a strong overall marketer: Can you connect as many of your target us...

For smaller companies and start-ups PMMs will inevitably wear lots of hats and play more of a full stack role. Once the company grows and scales the role becomes more spe...

We followed a somewhat similar path as Patrick and I couldn't agree more about thinking through all those aspects of the company, strategy, customer and product portfolio...

When thinking about team structure and new roles, we think about 3 things:What does the business need? Are there areas we need to support better? New areas coming up we'l...

PMMs are often tied to specific products more than lifecycle stages. In general we aim for a 3:1 PMM to PM ratio - meaning the PMM needs to have deep knowledge about each...