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Do you have a good framework for quarterly product marketing plans across multiple product portfolios? Looking for inspiration on how other organizations organize product marketing planning.

2 Answers
Feng Hong
Feng Hong
TikTok Global Product Marketing ManagerJuly 18

I started with the hubspot template but definitely don't let the format limit the amount you want to write in there. it looks nice but i definitely had to augment it to make it more actionable. That's one of the main challenges of buyer persona research: operationalizing the deck and not letting it just sit there as an fyi

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Gaurav Harode
Gaurav Harode
Enablix FounderNovember 6

I have not implemented this but I attended a local marketing-tech session recently where one of the Product Marketers discussed how they are using JIRA to manage their product marketing plans. In a nutshell, they are using an affordable project management software to help with their planning and execution.

I can see how this can be helpful. It may take some time to set up a framework. But once defined, it but can be scaled and tweaked as you go along.  

Here is a page on Asana's (similar to JIRA) website where they talk about different ways marketers can use Asana. 

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