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2 Answers
Feng Hong
Feng Hong
TikTok Global Product Marketing ManagerJuly 18
I started with the hubspot template but definitely don't let the format limit the amount you want to write in there. it looks nice but i definitely had to augment it to make it more actionable. That's one of the main challenges of buyer persona research: operationalizing the deck and not letting ......Read More
Gaurav Harode
Gaurav Harode
Enablix FounderNovember 6
I have not implemented this but I attended a local marketing-tech session recently where one of the Product Marketers discussed how they are using JIRA to manage their product marketing plans. In a nutshell, they are using an affordable project management software to help with their planning and ......Read More