What are some unexpected challenges when it comes to influencing and creating a product marketing strategy with a global team?

Expected: Working with multiple timezones Language barriers/poor translations Cultural issues Getting individuals to focus on the team dynamics so we can work as a globa...

The biggest thing Ive seen is a Product team that does not have awareness or subject matter expertise in GTM fundamentals, or genuine curiosity coupled with critical thin...

The biggest challege (for me) is certainly managing alignment across product and product marketing. As teams grow and scale broadens, working in a distributed manner acro...

Every market is likely facing different challenges. A more mature market may be tapping into new audiences to drive growth while a newly launched market lacks awareness o...

Let's start with the expectations: Properly understanding cultural appropriations and cues Working in different timezones Evaluating product marketers strengths when ...

When it relates to global teams, it's very important to understand the differences between each region. The biggest challenge supporting global teams is usually that they...

Any effort that requires a global scope comes with several challenges:Culture and language differences: This might not seem as unexpected but believe me it is a challenge...