What are some unexpected challenges when it comes to influencing and creating a product marketing strategy with a global team?
7 Answers
Pinterest Director of Product Marketing | Formerly Meta (Facebook), Spotify, Google, Monzo • 6y
Expected: Working with multiple timezones Language barriers/poor translations Cultural issues Getting individuals to focus on the team dynamics so we can work as a globa...
2467 Views
Notion Head of Product Marketing • 3y
The biggest thing Ive seen is a Product team that does not have awareness or subject matter expertise in GTM fundamentals, or genuine curiosity coupled with critical thin...
2796 Views
Upcoming Event
Mastering Market Research
Atlassian, Wiz, Splunk, Ting
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 3y
The biggest challege (for me) is certainly managing alignment across product and product marketing. As teams grow and scale broadens, working in a distributed manner acro...
401 Views
Every market is likely facing different challenges. A more mature market may be tapping into new audiences to drive growth while a newly launched market lacks awareness o...
1809 Views
AlphaSense Senior Director, Solution Marketing | Formerly Procore, Motive • 3y
Let's start with the expectations: Properly understanding cultural appropriations and cues Working in different timezones Evaluating product marketers strengths when ...
422 Views
ServiceNow VP, Product Marketing - CRM • 2y
When it relates to global teams, it's very important to understand the differences between each region. The biggest challenge supporting global teams is usually that they...
1081 Views
Diageo Head of Tequila Portfolio • 2y
Any effort that requires a global scope comes with several challenges:Culture and language differences: This might not seem as unexpected but believe me it is a challenge...
2393 Views
Related Questions
What do you find most challenging about launching a new product that is also your company's first product?What are your biggest challenges in enabling global sales teams, and how do you overcome them?What are your biggest challenge is setting up a product launch process?In your experience, what are some of the common product launch challenges or red flags that you see?Do you launch globally if you can or locally?What's a common mistake you see companies make with regard to product launches?