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Building a Product Marketing Team
What advice would you give a junior product marketing manager who is the first product marketing hire?
I don't want to just be a launch project manager or a new releases copywriter.
How do you break up responsibilities when you're the first and only PMM and now you are hiring a new PMM to work under you? In a fast growing SAAS startup?
I want more GTM experience and my current company doesn't have many new launches
How can you allot more time to strategy and larger picture items when you're leading a smaller PMM team (less than 3 total ppl)?
Leading a smaller PMM team means you're still in the weeds many times and it can get difficult to make time for strategical thinking—topics that need to be discussed and brought up with leadership. Any tips on how to balance that?
What's the best way to split up responsibilities in a Product Marketing team within an Enterprise company?
Should PMMs be split into products, Regions, Projects, Teams, A mixture?
How do you work with the cross functional teams? And what are the key goals and deliverables for each of the below? 1) PMM with Sales 2) PMM with CSM 3) PMM with Marketing 4) PMM with Product