How can address security and privacy concerns enterprises have related to AI products and features?
It's important to be transparent and consistent in addressing security & privacy concerns of enterprise customers. I've found that ~70% of their questions are the same from customer to customer but then the nuances of regional teams, specific data sharing protocols, etc. make up the remaining 30% of differences.
In the past few months, we've found engaging with AI Councils within these enterprise organizations leads to more in-depth conversations around business use cases, ROI, AI application, etc. which lead to better results. It's less about filling out a questionnaire and more about showing up as an invested partner in your customer's AI journey. This can mean dedicated conversations with AI Councils, bringing your security/privacy/legal teams into strategic meetings, and using internal customer champions to advocate for the impact your solution can have on their organization.

Related Ask Me Anything Sessions

Asana Head of AI & Platform, Product Marketing, Neel Patel on AI and Product Marketing

OpenAI Head of Product Marketing, API Platform, Leher Pathak on AI and Product Marketing

Zendesk Group Product Marketing Manager - Core Customer Service & AI, Claire Peracchio on AI and Product Marketing
Top Product Marketing Mentors









