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How can address security and privacy concerns enterprises have related to AI products and features?

Neel Patel
Neel Patel
Asana Head of AI & Platform, Product MarketingSeptember 18

It's important to be transparent and consistent in addressing security & privacy concerns of enterprise customers. I've found that ~70% of their questions are the same from customer to customer but then the nuances of regional teams, specific data sharing protocols, etc. make up the remaining 30% of differences.

In the past few months, we've found engaging with AI Councils within these enterprise organizations leads to more in-depth conversations around business use cases, ROI, AI application, etc. which lead to better results. It's less about filling out a questionnaire and more about showing up as an invested partner in your customer's AI journey. This can mean dedicated conversations with AI Councils, bringing your security/privacy/legal teams into strategic meetings, and using internal customer champions to advocate for the impact your solution can have on their organization.

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