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How can I get into B2B SaaS product marketing from my current B2B SaaS Solution Engineer role? Could you highlight the transferable skills and gaps you see in this case. How to address the gaps?

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1 Answers
  1. Holly Xiao
    Holly Xiao

    HeyGen Head of B2B Marketing • 3y

    Without a ton of context on your role and the product/services you’re representing, I’d say that the most important thing to keep in mind is how you position yourself — and really lean into what sets you apart from other PMMs (e.g your technical skills). There are technical product marketing roles that require more technical aptitude. For these roles, your technical skills set you apart from less-technical PMMs. So if you’re an engineer who enjoys story-telling, I think you've got a great shot a ...Read More

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