Sharebird
Communities
Product Marketing
Product Management
Demand Generation
Revenue Operations
Customer Success
Sales
MentorsAbout Us
Sign Up / Sign In
Question Page

How can I get into B2B SaaS product marketing from my current B2B SaaS Solution Engineer role? Could you highlight the transferable skills and gaps you see in this case. How to address the gaps?

Product Marketing Career Path
1 Answer
Holly Xiao
Holly Xiao•
Follow
HeyGen Head of B2B Marketing • 3y
Learn more from Holly
Without a ton of context on your role and the product/services you’re representing, I’d say that the most important thing to keep in mind is how you position yourself — a...
...Read More
1191 Views
Upcoming Event
Mastering AI as a Product Marketer
Mastering AI as a Product Marketer
Confluent, Twilio, ActiveCampaign
Related Questions
As a b2c product marketer, how best move into SAAS industry/b2b?What is your advise for someone looking to transition from Solution Engineering - Presales to Product Marketing within a B2B SaaS organization?What advice do you have for marketing professionals who want to break into working as PMM in the SaaS industry but without any prior SaaS experience? What skills should we improve? Thank you! Which are the particularities of a Product Marketing role in a SaaS company? Do you recommend developing deep focus in B2B or B2C PMM work? Are skills transferable? When you look for a candidate do you look for B2B or B2C experience specifically?How can one switch from B2B content marketing to a product marketing role
Communities
Product Marketing Community
Product Management Community
Demand Generation Community
Revenue Operations Community
Customer Success Community
Sales Community
Sharebird
Contact
Terms
Privacy
About
Social
LinkedIn