Zendesk Senior Director, Technology Marketing and Communications • 6y
There’s an awesome blog post that I’d highly recommend written by Dave Gerhardt (super impressive marketer who produces a lot of solid, thoughtful content) for your question what does product marketing do and what are we responsible for: https://www.drift.com/blog/what-is-product-marketing/. For your second question on what skills you need to work on, that of course depends on where you’re already strong vs where you have opportunity to improve, but generally I would say a great product marketer ...Read More
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