I'm a senior PMM and the first marketing hire at a product-led-growth B2B startup. Do you have any advice on building out the marketing team as the company grows?
4 Answers
Adobe Head of Lightroom Product Marketing | Formerly Google, AdRoll • 2y
What an exciting opportunity! Growing a marketing team at a product-led-growth B2B startup is no easy feat, but it can be incredibly rewarding. Here are some tips that ca...
3561 Views
Prove Head of Product • 4y
It makes sense that the first marketing hire on a product-led organization is the Product Marketing lead :). I would say put your strategy together and depending on the p...
1222 Views
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Forethought Senior Director, Head of Marketing • 4y
Be sure you understand and articulate *why* you're building out the team. We all want to grow the marketing team, but growing for the sake of growing can often cause more...
650 Views
ESO Director of Product Marketing & Demand Generation | Formerly Fortive • 4y
There are three capabilities you'll want to be sure are covered in forming a modern PLG marketing team. This is my take on their order: Measurement: Make sure you have a...
418 Views
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