How can someone who does not have 'Product Marketing' in their job title, stand out during the hiring process if they have the skills to be successful in the role?

When showcasing your experience, consider the elements of your past roles most relevant to the product marketing job you're applying for. Is it a particular audience or segment you have a lot of experience with? Does it require a strong background in story-telling? Is it a product area that solves a problem you've tackled in another capacity?

My team is comprised mostly of people who had not done product marketing before their role at Reddit but who all had deep experience working with communities and understood the best ways to gain trust, share messages that resonated, and build alongside a community—skills that are paramount to successful product marketing at Reddit.

Not only that, I had no explicit background in product marketing. However, I brought consumer products to the Reddit audience many times when I was a creative strategist; I partnered closely with our business marketing team to help position our ad products for our brand partners. I collaborated with consumer product managers as I developed organic brand campaigns. All of these skills were not only relevant to the role of PMM, but were crucial in helping inform Reddit's Community Product Marketing strategy as I built out the function.