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What are your top 3 areas of importance when it comes to managing and growing your career as a PMM?

Product Marketing Career Path
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Holly Xiao
Holly Xiao•
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HeyGen Head of B2B Marketing • 3y
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In my experience, taking your career into your own hands is key. There will be managers who are great about having career conversations with you, and there will be manage...
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What benchmarks are important for your PMM career?How important is it that PMMs have experience in other roles whether that is marketing communication, sales, development or any other department PMMs typically partner with?What are the major differences you see between high level IC's (lead/principal) and Directors in terms of PMM skills and leadership? Are there any specific recommendations you have for making that first jump to a Director of PMM role? What technical skills / software platforms are most important to move up in PMM?What would you say are the top 3 - 5 areas a Product Marketing Manager should always be focused on that can make the biggest impact at a growing start-up? Product Marketing Manager roles are inherently multifaceted. Is there one particular area of focus you recommend developing more than others? Thanks for sharing your thoughts!
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