One of the biggest struggles I've seen for PMMs is explaining the role and the value we create to team members who have never worked with PMM before. If you encounter this challenge, here's a simple framework I've found helpful: Elevator pitch: Product Marketing’s superpower is being the “Voice of Customers to Product and the Voice of the Product to Customers”: Voice of Customers to the Product (Inbound) Audience Strategy (Segmentation, Targeting) Consumer Insights (Unmet Needs) Positioning (How ...Read More
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