What are the SaaS you think is doing product marketing exceptionally well globally and it's competitors and also please explain how is the one able to stay ahead than the rest?

4 Answers

Partner Product Marketing Product Marketing Career Path Product Marketing Interviews Influencing the Product Roadmap Stakeholder Management

Natala Menezes

Dialpad Vice President Product Marketing | Formerly at: GOOG, MSFT, AMZN, SFDC Grammarly + startups • 4y

Outside of the wonderful PMM work we do at Grammarly (we’re hiring btw), I think Salesforce and Google do an exceptional job with product marketing. Salesforce focuses on the story and the pain they are solving. They are flashy and visionary (particularly in the slow-moving enterprise space). Google differentiates by being product-driven in their narrative, often dialing into the individual product benefits over industry shifts. I think Salesforce stays ahead because of their keen focus on the c ...Read More

3,169 Views
Mike Berger

Ex-VP, Product Marketing @ ClickUp, SurveyMonkey, Gainsight, Marketo | Formerly Momentive, Gainsight, Marketo • 4y

I've always thought that Hubspot has done a great job with product marketing. They have great product market fit and their messaging and positioning is typically on point. As their platform has grown and they've introduced new offerings like their CRM, their "powerful alone, better together" message was really smart. And despite all the new offerings, they still clearly articulate the value of each for the distinct set of buyers each maps to. From a more general marketing perspective, they've c ...Read More

2,656 Views
Alina Fu

Microsoft Director, M365 Copilot for storytelling and narratives, sales enablement, and compete • 4y

Salesforce immediately comes to mind. When you think of CRM, what other solutions do you think of? They do a great job explaining the product in digestible sound bites, by gamifying the learning experience and making advanced progression and product enablement fun. When they introduced the Trailblazer community concept, it was so distinctly memorable and innovative

1,125 Views
Julien Sauvage

Clari VP, Brand, Content and Product Marketing • 4y

Gong, of course :) Come join us (https://gong.io/careers) I mean I'm biased but on top of that, I think Salesforce took the Product Marketing to the next level back in the days, and helps elevate the function in the industry. At the end of the day, it is all about cutting through the noise and finding your own voice. I think the companies that excel at PMM actually see Brand, PMM and Corp Narrative as different sides of the same coin. Telling your story. Your brand is your reputation in the mark ...Read More

763 Views