Sentry Director of Product Marketing • 5y
It depends on what the campaign or asset is. As a platform, we try to be as tool agnostic as possible. That said, there are certain times where adding a partner adds value/context to the narrative or campaign. Things to consider: Can the partner provide subject-matter expertise and enhance the narrative? By positioning your brand alongside this partner can it provide credibility to your campaign? Will the partner unlock additional reach with the target audience? An example where it made sense ...Read More
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