What are the pros/cons to including a partner in a marketing campaign/asset?
Can you do too much partner marketing vs standalone?
3 Answers
Sentry Director of Product Marketing • 5y
It depends on what the campaign or asset is. As a platform, we try to be as tool agnostic as possible. That said, there are certain times where adding a partner adds valu...
1741 Views
Okta Former Sr. Director Platform Product Marketing • 4y
Partner marketing can be a huge growth driver for the business, if prioritized. With the right partnerships, co-marketing and co-selling can drive a significant part of o...
1078 Views
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AlertMedia Vice President Product Marketing | Formerly TrustRadius, Levelset, Walmart • 4y
You always want to include a partner's brand and messaging in your joint collateral. Your audience may be attracted to either part of the partnership - so your collateral...
439 Views
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