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How does partner GTM vary when targeting enterprise vs small biz customers?

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2 Answers
Partner Product Marketing Go-To-Market Strategy Launch Frameworks Launch Channels Launch Strategy
  1. Justin Fink
    Justin Fink

    Freshworks Sr. Director of Enterprise Marketing • 1y

    The varying degrees when thinking through partner-specific tactics are dramatic, but I break it down into a few buckets: Who is in your current portfolio of partners and how do you partner with them on GTM? You need to understand the customer overlap and how you can partner to/through/with them to access a part of a prospect base? Does this current partner base assist with your ability to get net new customers / target enterprise v. small biz customers? This is a question of whether you have the ...Read More

    7,553 Views
  2. Yify Zhang
    Yify Zhang

    Eventbrite Global Head of Marketplace Marketing • 2y

    The size of your target customers influences the types of channels you lean into with your communications and the motion of each. The question to ask yourself is: where are your customers showing up, what does it take to convince them to use your product (or take the action you want). GTMs targeting enterprise customers would require: more thorough Sales enablement, one that is perhaps segmented for each persona at an enterprise who are decision makers versus influencers versus users.  potential ...Read More

    2,374 Views

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