How does partner GTM vary when targeting enterprise vs small biz customers?
2 Answers
Freshworks Sr. Director of Enterprise Marketing • 1y
The varying degrees when thinking through partner-specific tactics are dramatic, but I break it down into a few buckets: Who is in your current portfolio of partners an...
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Eventbrite Global Head of Marketplace Marketing • 2y
The size of your target customers influences the types of channels you lean into with your communications and the motion of each. The question to ask yourself is: where a...
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