What are your lessons learned about successfully going to market in a partner's ecosystem?
4 Answers
Sentry Director of Product Marketing • 5y
Great question! At my former company Segment, there were two categories of partners: Technology (ISV) partners Solution (SI/agency) partners The go-to-market is slightly ...
2056 Views
Okta Former Sr. Director Platform Product Marketing • 4y
I follow the following steps to drive a successful GTM motion with partners. Be Strategic: Every partnership does not necessarily warrant the same effort. Develop tiers f...
1457 Views
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ServiceNow Global Partner Marketing Director • 4y
Not all partners are created or treated equal. Even if a partner has a really compelling and complementary offering on-paper, if there’s no executive alignment- your succ...
963 Views
AlertMedia Vice President Product Marketing | Formerly TrustRadius, Levelset, Walmart • 4y
There are many lessons I continue to learn as I drive more partnership go-to-market initiatives. These are the top ones that stand out so far: Driving adoption is key - ...
517 Views
Related Questions
How do you get your exec team to buy into investing in your partner marketing efforts?How do you create a partner marketing strategy, outside of cold emailing, cold calling, and trade shows?What do you wish your internal org understood about your role?What's the longer term health of having a career in doing partner PMM?What's the best way to teach partners about your product and which assets/resources should be developed to maintain their knowledge?