Question Page

How difficult it is to become a PMM after MBA without prior marketing experience? What can be done when companies ask for prior PMM experience?

3 Answers
Catlyn Origitano
Catlyn Origitano
Fivetran VP Product & Portfolio MarketingApril 13

Our PMM intern - who is now a full-time Associate PMM - has this exact background! And we will be hiring another such intern in a month or so! :) 

If you don't have the PMM experience per se, try to do activities associated with PMM work - like creating sales enablement, doing customer interviews, creating sales materials. At a smaller company, many marketing folks have to do it all - so you can start at a place like that and lean into projects that are more PMM-y.

901 Views
James Huddleston
James Huddleston
Skedulo Head of MarketingDecember 16

To be completely transparent, I think it's really difficult for people just graduating to come in as an entry level PMM. If that is your goal, I'd think about what responsibilities that typically lie with PMM you could excel at including things like owning competitive intelligence and research or sales enablement. These would be two responsibilities I could see someone without as much or potentially any prior PMM experience being able to contribute to. I'd also consider going into consulting first as this often provides the skillset required to be a really effective PMM. 

322 Views
Becky Trevino
Becky Trevino
Snow Software Executive Vice President ProductsMay 20

This answer depends on what your experiencer was prior to your MBA. If you were in Marketing and/or Product Management prior, you can make the pitch that there i overlap in your past history to connect you to PMM. Or if you are about to start an MBA program, you could look to secure an internship in Product Marketing.

Overall, in general, managers will prefer someone with experience. That said, at some point someone has to get their first product marketing job. The key to that first job in which you have no experience is to network, network, network. Also, there are certifications you can get and being part of communitie like this one and meetups can help.

365 Views
Successful Product Launches
Thursday, May 23 • 12PM PT
Successful Product Launches
Virtual Event
Neha Mehrotra
Maureen White
Riah Lawry
+55
attendees
Top Product Marketing Mentors
Sarah Din
Sarah Din
Quickbase VP of Product Marketing
Jeffrey Vocell
Jeffrey Vocell
Panorama Education Head of Product Marketing
Mary Sheehan
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Alex Lobert
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce
Jenna Crane
Jenna Crane
Klaviyo Head of Product Marketing
Amanda Groves
Amanda Groves
Crossbeam Senior Director Product Marketing
Kevin Garcia
Kevin Garcia
Anthropic Product Marketing Leader
Christine Sotelo-Dag
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing
Amanda Groves
Amanda Groves
Crossbeam Senior Director Product Marketing
Alissa Lydon
Alissa Lydon
Dovetail Product Marketing Lead