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How difficult it is to become a PMM after MBA without prior marketing experience? What can be done when companies ask for prior PMM experience?

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3 Answers
Breaking into Product Marketing
  1. Catlyn Origitano
    Catlyn Origitano

    Fivetran VP Product & Portfolio Marketing • 4y

    Our PMM intern - who is now a full-time Associate PMM - has this exact background! And we will be hiring another such intern in a month or so! :) 

    If you don't have the PMM experience per se, try to do activities associated with PMM work - like creating sales enablement, doing customer interviews, creating sales materials. At a smaller company, many marketing folks have to do it all - so you can start at a place like that and lean into projects that are more PMM-y.

    1,560 Views
  2. Becky Trevino
    Becky Trevino

    Flexera Chief Product Officer | Formerly Rackspace, Dell • 5y

    This answer depends on what your experiencer was prior to your MBA. If you were in Marketing and/or Product Management prior, you can make the pitch that there i overlap in your past history to connect you to PMM. Or if you are about to start an MBA program, you could look to secure an internship in Product Marketing. Overall, in general, managers will prefer someone with experience. That said, at some point someone has to get their first product marketing job. The key to that first job in which ...Read More

    453 Views
  3. James Huddleston
    James Huddleston

    Amazon Web Services (AWS) Head of Product Marketing • 4y

    To be completely transparent, I think it's really difficult for people just graduating to come in as an entry level PMM. If that is your goal, I'd think about what responsibilities that typically lie with PMM you could excel at including things like owning competitive intelligence and research or sales enablement. These would be two responsibilities I could see someone without as much or potentially any prior PMM experience being able to contribute to. I'd also consider going into consulting fir ...Read More

    501 Views

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