What's your cross-channel messaging development process?
How much do you tailor the messaging for your specific marketing channels, what informs this and how do you measure that it's effective for the channel?
4 Answers
Symphony Talent Head of Product Marketing • 5y
Each channel has its own parameters for success be they length of message, medium or tone. I tailor my cross-channel message based on the channel audience and length but ...
1684 Views
ServiceNow Global Partner Marketing Director • 3y
One of the most exciting opportunities in partner marketing is to scale messaging across different channels. Some of these channels may be new to your company and your co...
975 Views
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Sanity.io Director of Product Marketing | Formerly Twilio, SendGrid • 3y
As a product marketer, our most important role is setting the core messaging strategy and positioning. This means having a clear and intentional view of who you're target...
345 Views
Amazon Web Services (AWS) Head of Product Marketing • 4y
I probably spend more time tailoring for the audience than I do the specific channels. When thinking about different channels, I put a lot of thought into how that inform...
557 Views
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