Workyard Director of Product Marketing • 2y
A few strategies that I've used to share messaging pillars with my organization include: Creating a hub in our intranet that provides view-only access to personas and high-level messaging (I share the full messaging doc only to the teams that need it) Conduct an internal enablement session where you go over the messaging Bonus points if you do a Voice of the Customer enablement session where you interview the customer and rephrase their response to validate the value pillars Create an interactiv ...Read More
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