Question Page

Describe your best practice for sharing messaging pillars with others in the organization, ie post a message house to internal portal, internal webinar, share out message deck with research & personas, something else?

Jeff Rezabek
Workyard Director of Product MarketingMay 17

A few strategies that I've used to share messaging pillars with my organization include:

  • Creating a hub in our intranet that provides view-only access to personas and high-level messaging (I share the full messaging doc only to the teams that need it)

  • Conduct an internal enablement session where you go over the messaging

    • Bonus points if you do a Voice of the Customer enablement session where you interview the customer and rephrase their response to validate the value pillars

  • Create an interactive demo where you go over each value pillar and provide a customer quote that aligns to the pillar. This is useful for on-demand training for when new employees start.

593 Views
Sharebird Mentors Networking Event
Wednesday, February 12 • 12PM PT
Sharebird Mentors Networking Event
Virtual Event
Ben Geller
Charlene Wang
Alissa Lydon
+24
attendees
Top Product Marketing Mentors
Jeffrey Vocell
Jeffrey Vocell
Panorama Education Head of Product Marketing
Mary Sheehan
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Kevin Garcia
Kevin Garcia
Anthropic Product Marketing Leader
Alissa Lydon
Alissa Lydon
Dovetail Head of Product Marketing
Susan "Spark" Park
Susan "Spark" Park
Monzo Director of Product Marketing
Marcus Andrews
Marcus Andrews
Pendo Sr. Director of Product Marketing
Jackie Palmer
Jackie Palmer
ActiveCampaign VP Product Marketing
Katharine Gregorio
Katharine Gregorio
Adobe Sr Director of Product Marketing, Creative Cloud
Leah Brite
Leah Brite
Gusto Head of Product Marketing, Benefits
April Rassa
April Rassa
Clari VP, Solutions Marketing