Atlassian Head of Lifecycle Marketing, Portfolio • 2y
If you speak the language of your audience, they will be engaged! I think it's a myth that technical topics are "boring" or "dry". These topics are VERY interesting to your technical audience, so mirroring their language on these topics is key.A few tips to help: Be specific. For example, I market to developers, so there's high overlap with interest in video games. The phrase "Level Up!" comes up as a marketing suggestion often. But what does "level up" actually mean? If you talk about leveling ...Read More
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