How do you make copy engaging when marketing to a technical audience?
2 Answers
Atlassian Head of Lifecycle Marketing, Portfolio • 2y
If you speak the language of your audience, they will be engaged!I think it's a myth that technical topics are "boring" or "dry". These topics are VERY interesting to you...
2045 Views
Adobe Sr Director of Product Marketing, Creative Cloud • 2y
Just because an audience is technical doesn't mean the messaging needs to be boring. The core way to approach messaging is to understand as much as you can about your ta...
1936 Views
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