Plaid Chief Marketing Officer | Formerly Apple, Google, Airbnb, Facebook • 1y
All messaging is an exercise in empathy. Why aren't these users adopting? Do you understand their reservations or needs well enough to build something compelling for them? Here's a structured approach to developing a perspective on this cohort and how to reach them: Segmentation I would start by partnering with your research or data science teams to identify shared characteristics within this group. If a segmentation doesn't exist that captures these users, continue on to the research step and c ...Read More
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