Inngest Head of Marketing • 2y
You tell them they’re wrong. 😂 This is just a good time to assert your expertise in PMM. But if you need to bring data to the problem, hire a copywriter, or contract one out for some editing—if the words and phrases are confusing to your target audience they’ll let you know. Or if we’re talking about digital copy, and you’re working with a web analytics company or product—find out if dwell time or click-through or conversion rates are higher or lower in areas where you use that message. Or even ...Read More
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