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What are the best ways to quantitatively test your messaging?

Josephine Ruiz-Healy
Spotify Head of Product Marketing at Spotify for Artists2y
Quantitatively test your messaging through experimentation: A/B test different types of messages on your website A/B test different types of messages through paid social ...
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7304 Views
Caroline Silverkorn
Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet1y
At the end of the day, A/B testing messaging in the wild will get you the furthest, fastest. There are several ways to do this. You can argue for some test budget to test...
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549 Views
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Christine Sotelo-Dag
Close Head of Product Marketing2y
Message testing is really important and often overlooked, however there are several ways to qualitatively test your messaging that are rather easy to implement. A/B Testi...
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569 Views
Kelly Kipkalov
Carta Vice President Product Marketing2y
Ideally you're a/b testing in-market so you get a read on actual user behavior: headline testing on your website or paid landing pages, or subject line testing in email....
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521 Views
Stephanie Kelman
Shopify Senior Product Marketing Lead2y
There are several ways to get quantitative data on your messaging using online testing tools and A/B tests. However, you need time and volume to get an accurate read and ...
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675 Views
Jane Reynolds
Upstart Product Marketing Director, New Products2y
It doesn't just matter what you're saying but when. ABCD test your messaging content and when you are sharing that messaging with your users and review engagement metrics.
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416 Views
Jodi Innerfield
Product Marketing Consultant | Formerly Salesforce2y
Quantitative testing is probably best done as an A/B test. Some ideas: Email subject lines: Weave your messaging into subject lines and compare open ratesCTAs: Use messag...
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2680 Views