What are the best ways to quantitatively test your messaging?

Quantitatively test your messaging through experimentation:  A/B test different types of messages on your website  A/B test different types of messages through paid social & organic social A/B test different types of messages through SEM — I find this to be the easiest channel to experiment with given all you have to do is change copy.  A/B test different types of messages through email  A/B test different types of messages through in-product experiments — for example, our product is offered ...Read More

Message testing is really important and often overlooked, however there are several ways to qualitatively test your messaging that are rather easy to implement. A/B Testing: Conduct A/B tests where you create two or more variations of your messaging and expose them to different segments of your audience. Measure key metrics such as click-through rates, conversion rates, and engagement to determine which messaging resonates best with your audience. There are great and affordable tools out there t ...Read More

Ideally you're a/b testing in-market so you get a read on actual user behavior: headline testing on your website or paid landing pages, or subject line testing in email. Take really big swings in your messaging concepts and try to test ideas that are very different so the results will be clear. Incremental messaging changes aren't likely to be understood by customers and you'll probably get results that aren't stat sig in test vs control. If you don't have any in-market tools at your disposal, t ...Read More

There are several ways to get quantitative data on your messaging using online testing tools and A/B tests. However, you need time and volume to get an accurate read and marketers rarely have either. I recommend you get scrappy and find ways to get an initial pulse on some messaging - it doesn’t have to be a science. Online user testing platforms that make this so fast and easy. Wynter is my favorite. It’s cost effective and fast, especially for smaller companies. Low lift A/B tests - You can do ...Read More

At the end of the day, A/B testing messaging in the wild will get you the furthest, fastest. There are several ways to do this. You can argue for some test budget to test messages in paid ads. Especially if you’re planning on using this messaging for brand marketing or demand gen, it makes sense to validate it via the channels you plan to use. You can also A/B test messaging on your site itself if you get high enough traffic to run your tests relatively quickly. Most companies have A/B testing t ...Read More

Quantitative testing is probably best done as an A/B test. Some ideas: Email subject lines: Weave your messaging into subject lines and compare open rates CTAs: Use messaging for CTAs on web or email compare CTRs (click-through rates) Webpage copy: Try A/B testing webpage headlines and see which drives higher click-through rates and lower bounce rates Display ad copy: Test different messages on display ads and test CTRs Social copy: Same as above, but for organic or paid social Basically, anythi ...Read More