When coming up with positioning and messaging as part of GTM plan, which key stakeholders/teams (in addition to product and sales) should weigh in?
Monte Carlo Vice President Product Marketing • 5y
Getting feedback from stakeholders is valuable to capture insights and feedback from customer-facing teams and to foster healthy internal partnerships. That said, positio...
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Looks like this question got the most upvotes so let me start with it and try and give as much context as I can. At Google we had the following heuristic for marketing wh...
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Guidewire Software Vice President Product Marketing • 5y
In addition to product sales, I typically like to vet things out with SEs - they are the ones demonstrating the products and weave stories as they do so - so having them ...
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Customer Success or Customer Marketing teams are your secret weapon when thinking about Positioning & Messaging frameworks and GTM strategy. Retention is a key metric...
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Attentive Senior Director of Product Marketing • 3y
Any client-facing teams I believe should provide feedback on your messaging/positioning. For example, your client strategy/customer success teams get a ton of feedback fr...
1285 Views
Amperity SVP, Head of Marketing • 2y
Below are the key stakeholders and goals I have during my stakeholder interviews for positioning and messaging: Focus Groups[Prospective Buyer Focus Group] Dive down deep...
444 Views
Related Questions
How would you tackle the issue when there are conflicting opinions on which key features to highlight in messaging? What stakeholders do you typically involve in messaging?What types of messaging documents or frameworks are typically shared with stakeholders from different teams (i.e. product, marketing, execs, etc.)?Which stakeholders do you typically need to involve in your messaging project?How do you get buy-in on your positioning and messaging from cross-functional partners?What is your advice on creating messaging for multiple audiences for an enterprise B2B product with end-users that are different from the buyer committee? How would you decide what marketing materials to go with each message in a product launch?