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All related (91)
Alina Fu
Head of Marketing for Viva Goals and Learning (Director) at Microsoft December 1
Customer Success or Customer Marketing teams are your secret weapon when thinking about Positioning & Messaging frameworks and GTM strategy. Retention is a key metric for the business, so who bett
Liza Sperling
Head Of Product Marketing at Upwork February 17
Getting feedback from stakeholders is valuable to capture insights and feedback from customer-facing teams and to foster healthy internal partnerships. That said, positioning and messaging by consensu
Roopal Shah
Head (VP) of Global Enablement at Benchling March 10
In addition to product sales, I typically like to vet things out with SEs - they are the ones demonstrating the products and weave stories as they do so - so having them alinged in the key benefits, m
Candice Sparks
Director of Product Marketing at Attentive March 17
Any client-facing teams I believe should provide feedback on your messaging/positioning. For example, your client strategy/customer success teams get a ton of feedback from your customers who are actu
Indy Sen
Hypergrowth Leader and Advisor at | Formerly Google, Salesforce, Box, Mulesoft, WeWork, MatterportFebruary 3
Looks like this question got the most upvotes so let me start with it and try and give as much context as I can. At Google we had the following heuristic for marketing which was:  1.) Know the user2.)