Novi VP of GTM & Strategy • 8y
For a full answer, check out my response to the question above about approaching segmentation and personas. Specifically as it relates to launches, I try to keep of our "business-at-large" target customers in mind (ideally, we've already built product with one of those target customers in mind), but will often double click to understand the sub-segments that would be most interested in what's launching, so that I can further tailor messaging to the audiences that will best achieve the launch's ...Read More
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