How do you partner with the various marketing teams to ensure a successful product launch?

PMM is hard (and awesome) because we are a hub, not a spoke that often controls the final outputs. We’re not growth marketers, or demand gen manager, or brand marketers. ...

When working with the broader marketing team, I establish alignment early and check in frequently. Collaboration begins during planning cycles, where we align on goals, f...

My biggest piece of advice here is to loop as many folks in as possible, as early as possible, and to keep a close tracker on when/who was involved in those conversations...

Marketing enablement is the first step i.e. bringing everyone onboard what is getting build, why, value delivered to the target audience and revenue impact. The artifacts...

The best approach when pulling together a cross-functional team for a product launch, either cross-marketing, cross-company, or both, is to have a solid launch plan with ...

Different teams might own different channels. I tend to think that I know enough that I could probably write a good email or create a good social strategy for a launch, b...

Understand that everything they plan is based on their cross-company relationships and develop your own cross-disciplinary relationships - not just with Marketing. Deve...