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How much you rely on keyword search volume as an indicator of interest and demand?
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Box Head of Product Marketing, Platform and Integrations | Formerly DocuSign • November 14
In my opinion, its a valuable proxy for interest and demand. I've seen, and used, Google Trends data to measure interest. But would note that its probably best to use search volume to compare interest and demand. For example compare vs another point in time or compare vs competition.
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