Sanity.io Director of Product Marketing | Formerly Twilio, SendGrid • 4y
Authenticity is key. Start by gathering verbatims from your existing users that capture why they chose your product, and double down on the impact that it has made for them. Critically, positioning is about customer value, so resist the trap of feature comparisons, especially in mature markets where features can translate to bloat.
June 10 @ 10:00AM PT
February 18 @ 10:00AM PT
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