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How do you approach messaging and positioning when your category (and related product) is in a mature market segment (enterprise software)?
1 Answer
Molly Friederich
Sanity.io Director of Product Marketing • March 18
Authenticity is key. Start by gathering verbatims from your existing users that capture why they chose your product, and double down on the impact that it has made for them. Critically, positioning is about customer value, so resist the trap of feature comparisons, especially in mature markets where features can translate to bloat.
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