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All related (69)
Matt Hodges
Head of Marketing, Confluence at Atlassian October 31
What's the saying, "imitation is the best form of flattery"? It's impossible to prevent competitors from copying your messaging (and product to some extent even).   Instead of worrying about those tha
Steve Feyer
Product Marketing Director at Eightfold January 10
Great question! But I'm going to blow up your premise right away: You can't prevent others from copying you. Imitation is the sincerest form of flattery, right? So instead of telling you how to dam up
Elain Szu
VP Marketing at Sentry April 8
This is one of my favorite challenges when you're developing brand positioning and you can apply to a singular product area, as well. You can't prevent them from copying messaging -- but you can estab
Anjali T. Cameron
Head of Marketing at Landed May 7
I’d focus mainly on all the things you can do to stand out: Make your visual layout, pricing and customer experience unique to further differentiate your offering from competitors. The messaging is t
Anthony Kennada
CEO at AudiencePlus January 28
This is an important question that points to the relationship between brand and product marketing in context of competitive strategy.Short answer, I wouldn't optimize around the competition -- as ther
Mike Flouton
VP, Product at Barracuda Networks November 14
Two great answers already submitted for this one. I would just add that it's a good signal when they copy your messaging. That means it's good. Keep talking to customers as their needs evolve and evol
Nina Seth
Product Marketing Director at Blue Yonder November 5
You can't stop competitors from copying your product messaging.  That will always happen in highly competitive markets.  But organizations can focus on building differentiated products.
Lawson Abinanti
Co-Founder at Messages That Matter February 13
If you are taking advantage of the power of consistency and repetition, you need not worry if your competitor copies your product messaging. Since your target audience will associate your company with