How do you keep competitors from copying your product messaging so that your value prop stays differentiated?

What's the saying, "imitation is the best form of flattery"? It's impossible to prevent competitors from copying your messaging (and product to some extent even).   Instead of worrying about those tha

Great question! But I'm going to blow up your premise right away: You can't prevent others from copying you. Imitation is the sincerest form of flattery, right? So instead of telling you how to dam up

This is one of my favorite challenges when you're developing brand positioning and you can apply to a singular product area, as well. You can't prevent them from copying messaging -- but you can estab

I’d focus mainly on all the things you can do to stand out: Make your visual layout, pricing and customer experience unique to further differentiate your offering from competitors. The messaging is t

This is an important question that points to the relationship between brand and product marketing in context of competitive strategy.Short answer, I wouldn't optimize around the competition -- as ther

Two great answers already submitted for this one. I would just add that it's a good signal when they copy your messaging. That means it's good. Keep talking to customers as their needs evolve and evol

You can't stop competitors from copying your product messaging.  That will always happen in highly competitive markets.  But organizations can focus on building differentiated products.

If you are taking advantage of the power of consistency and repetition, you need not worry if your competitor copies your product messaging. Since your target audience will associate your company with