Carta Vice President Product Marketing • 1y
Based on the language you used in your question, I think you already know the answer! Balance is the right word because the leading and lagging indicators measure very different dynamics. The leading indicators - I think about engagement, clicks through rates, paid ad conversion and sales pipeline - are all measuring top and mid funnel dynamics. Those are a really good reflection of the success of your launch messaging and your ability to gain eyeballs and attention and can give you an early i ...Read More
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