What's the best way to articulate Product Marketing's value to other *marketing* teams where there may be duplication of work?
Atlassian Head of Product Marketing, Ben Rawnsley-Johnson on Building a Product Marketing Team
May 14 @ 10:00AM PST
Unity Vice President Product Marketing, Jon Rooney on Building a Product Marketing Team
December 6 @ 10:00AM PST
Clari VP, Corporate and Product Marketing, Julien Sauvage on Building a Product Marketing Team
November 29 @ 9:00AM PST
Top Product Marketing Mentors
Sarah Din
Quickbase VP of Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jenna Crane
Klaviyo Head of Product Marketing
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Amanda Groves
Crossbeam Senior Director Product Marketing
Amanda Groves
Crossbeam Senior Director Product Marketing
Alissa Lydon
Dovetail Product Marketing Lead
Related Questions
How do you build a business case to quickly grow a product marketing team? What metrics do you look at to make sure you're driving ROI for the business overall?Do you consider yourself accountable for pipeline, business performance and how do you keep sales accountable for proposing the pipeline well. What have been your biggest learnings on scaling a business globally?How do you ensure that the company voice & tone comes through in other regions?As a hiring manager, what do the best product marketing candidates have in common?How does your PMM team work with Demand Gen? Who drives ideas for campaigns?