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What's the best way to articulate Product Marketing's value to other *marketing* teams where there may be duplication of work?

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3 Answers
Building a Product Marketing Team
  1. Gagan Mand
    Gagan Mand

    Adobe Director, Product Marketing & Strategy • 1y

    Marketing teams—like product marketing, brand marketing, and campaign marketing—each have unique roles and metrics to drive. Understanding these metrics is key to aligning everyone toward common goals. When the team is aligned, brainstorming about contributors versus owners becomes much smoother. Often, conflicts arise from a "lack of context." In cases of duplication, here’s how to address it: Inquire About the Initiative: Assume good intent when discussing overlaps. Educate the Teams: Share in ...Read More

    4,497 Views
  2. Sean Lauer
    Sean Lauer

    AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 1y

    A lot of people will sum up the role of PMM as "the voice of the customer." However, this explanation falls short of clearly defining swim lanes and also crosses into other areas like customer marketing, content marketing, research, etc. In my opinion, the simplest way to describe the PMM role is "the voice of the product." Here's why: As the voice of the product, you need to be focused on both the inbound and outbound sides of PMM As the voice of the product, you need to be the connective tissu ...Read More

    1,170 Views
  3. Alissa Lydon
    Alissa Lydon

    Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 1y

    Best answer for any stakeholder: "Product Marketing helps you crush your goals." What this looks like for marketing: We help you smash your awareness goals with resonant, persona-based messaging We cut through the competitive noise with effective positioning strategies We help convert top-of-funnel leads into qualified MQLs with product content rooted in real-world use cases We train the sales team to close those leads that you spent precious marketing dollars acquiring We are product experts wh ...Read More

    630 Views

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