Outtake VP of Marketing | Formerly Cyera, Zscaler, Docker • 1mo
I use a really clear template that looks like this
“We deliver (x) to help (Y) overcome the challenge of (Z) so that they may realize (A) benefit”
This template allows you to address each of the major components that should be included within a positioning statement, and in a way that is short and to the point
Bloomreach VP, Product Marketing • 11mo
By (and I use a quote not credited to me) selling the problem you solve, not the product you have. Start with the voice of the customer. Listen and understand what the market is struggling with, your customers' challenges. Form a unique insight - what's your pov on the market problem? Can you challenge their POV with something that makes them go 'aha'? Even if it might initially cause disagreement. Show them what the alternative looks like - examples of how they would 'typically' go about solvin ...Read More
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 1y
A strong positioning statement today isn’t just a formulaic sentence—it’s a clear, compelling, and defensible stance on what makes your product the best choice for your audience. It should be sharp, specific, and differentiated in a way that frames competitors as the wrong choice—without directly calling them out.
April 8 @ 10:00AM PT
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