How do you create a strong positioning statement ?
1 Answer
Clari VP, Solutions Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • February 14
A strong positioning statement today isn’t just a formulaic sentence—it’s a clear, compelling, and defensible stance on what makes your product the best choice for your audience. It should be sharp, specific, and differentiated in a way that frames competitors as the wrong choice—without directly calling them out.
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