What's the process you use to uncover competitor pricing?
4 Answers
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 1y
Here’s the structured process I’d use:1. Direct & Indirect SourcesPublicly Available Pricing: Check competitor websites, pricing pages, FAQs, and help centers for any...
3237 Views
Moloco Product Marketing Director • 7mo
Keep in mind - pending your product/service, pricing intelligence is difficult to get 100% accurate, so my goal is to establish ranges and relative positioning (e.g., “Co...
1502 Views
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Barracuda Networks Product Marketing Director • 3mo
In my world of cyber security pricing is often guarded like a state secret so you have to be a bit of detective. I generally avoid the mystery shopper route, it's messy a...
409 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 18
April, Lindsay, and Olesia have covered the standard intelligence channels well. Let me add what works specifically in enterprise software, where pricing is rarely public...
232 Views
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