What's the process you use to uncover competitor pricing?
3 Answers
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 1y
Here’s the structured process I’d use:1. Direct & Indirect SourcesPublicly Available Pricing: Check competitor websites, pricing pages, FAQs, and help centers for any...
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Moloco Product Marketing Director • 6mo
Keep in mind - pending your product/service, pricing intelligence is difficult to get 100% accurate, so my goal is to establish ranges and relative positioning (e.g., “Co...
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Barracuda Networks Product Marketing Director • 2mo
In my world of cyber security pricing is often guarded like a state secret so you have to be a bit of detective. I generally avoid the mystery shopper route, it's messy a...
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